Privacy Policy

Welcome to LoyalHive (“we”, “us”, “our”).

Your privacy is important to us, and this Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and services.

By using https://loyalhive.app and the LoyalHive platform, you agree to the practices described in this policy.

1. Who We Are

LoyalHive is a digital loyalty platform that helps businesses create and manage digital loyalty programs using QR codes and Apple Wallet / Google Wallet passes.

If you have any questions about this policy, you can contact us at:

📧 support@loyalhive.app

2. What Data We Collect

We collect only the data necessary to provide and improve our services.

a) Business Users (Merchants)

When you sign up, we may collect:

• Name

• Email address

• Business name

• Login credentials

• Loyalty program settings

• Usage and analytics data related to your account

b) End Customers (Loyalty Card Holders)

When customers join a loyalty program, we may collect:

• Email address (if provided)

• Wallet pass ID (Apple/Google Wallet)

• Stamp or points activity

• Optional metadata (e.g. visit count, reward status)

We do not collect sensitive personal data.

3. How We Use Your Data

We use your data to:

• Provide and operate the LoyalHive service

• Create and manage digital loyalty programs

• Enable QR code scans and wallet pass functionality

• Send service-related emails and notifications

• Provide analytics and insights to business users

• Improve product performance and user experience

• Comply with legal obligations

We do not sell your data.

4. Legal Basis (GDPR)

Under GDPR, we process data based on:

• Contractual necessity – to deliver our service

• Legitimate interest – to improve and secure the platform

• Consent – where required (e.g. marketing communication)

• Legal obligation – where applicable

5. Cookies & Tracking

We may use cookies and similar technologies to:

• Keep you logged in

• Analyze website usage

• Improve performance and usability

You can control cookies through your browser settings.

6. Third-Party Services

We use trusted third-party providers to operate LoyalHive, such as:

• Hosting & infrastructure providers

• Analytics tools

• Email and notification services

• Apple Wallet and Google Wallet integrations

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These providers only process data according to our instructions and applicable data protection laws.

7. Data Storage & Security

We take reasonable technical and organizational measures to protect your data, including:

• Secure servers

• Encrypted connections

• Restricted access to personal data

No system is 100% secure, but we work hard to keep your data safe.

8. Data Retention

We keep your data only as long as:

• Your account is active, or

• It is required to provide our services, or

• We are legally required to retain it

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You can request deletion of your account and data at any time.

9. Your Rights (GDPR)

You have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us at:

📧 support@loyalhive.app

10. Children’s Privacy

LoyalHive is not intended for children under the age of 18

We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated date.

12. Contact

If you have any questions or concerns about this Privacy Policy or how we handle data, please contact:

📧 support@loyalhive.app